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Hi, I'm Thomas.

I work with purpose-driven startups to hone their brand identity and messaging so they’re positioned for maximum impact.

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Ready to Make Your Dent?

In today’s marketplace, brands that are solely driven by profit are getting outcompeted by brands that are driven by a greater mission. More and more, consumers and top professionals keep gravitating towards businesses that are making a meaningful impact. 

 

Here lies the problem: Most startup founders don’t have the expertise or insights to articulate their brand’s ethos in a compelling way, severely limiting their startup’s influence and potential.

 

That’s where I step in. As a seasoned brand strategist who has worked with hundreds of startups, I’ll work with yours to craft a strong brand identity and narrative that will motivate stakeholders, customers, and employees to rally behind the brand.

Book a strategy call

List of Services

Research & Strategy

 
Market Research
Buyer Personas
Brand Strategy
Marketing Plan
Social Media Strategy

Culture Development

 
Purpose Statement
Mission & Vision
Core Values
Brand Pillars
Brand Manifesto

Brand
Identity

 
Brand Naming
Brand Positioning
Brand Archetype
Brand Narrative
Brand Messaging

Additional Services

 
Fractional CMO
Logo Design
Web Development
Sales Funnel Creation
Paid Ads Management

How startups benefit:

Holistic Approach

Not only do I help craft your startup's brand identity, I also strategically position your startup in a way that amplifies its mission, story, and unique offering across all communication channels.

Tailored Strategy

Each purpose-driven startup is unique. I offer tailored brand strategies that align with your startup's industry, target market, and organizational objectives, ensuring optimal results.

Expertise & Foresight

While strategy is critical, adapting to the fast-paced nature of startups is equally essential. I bring to the table a balance of strategic insight and startup agility, ensuring your brand remains both grounded and ready to pivot.

Community-First Mindset

Purpose-driven startups thrive when they cultivate strong communities. I'll help you foster deep connections with your target audience, turning them into brand advocates and champions for your cause.

Let's get started

Experience the Power of the
Storybrand Framework

Developed by Donald Miller, this framework has helped thousands of businesses get clear on their brand and offer. As a Storybrand expert, I’ll help you streamline your sales and marketing message and develop a framework to communicate your brand via website, social media, press publications, and speaking engagements.

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Featured Clients

brands I've helped launch
Thomas took us through a very enjoyable and well-structured brand consultation process, quickly leading to a strong brand identity for my startup. It has served as the foundation of our current brand and product development.
Marc DekuyperFounder, Overproof
Working with Thomas was awesome for us - he helped us get a lot of clarity around what we really wanted as a company vision and how to build around that the core values and mission, which led to creating a brand that was aligned and encompassing all elements. I will recommend any company no matter what they are doing to take a step back and work with him on defining their DNA, every decision is much easier after doing that.
Charly EsnalFounder, Base Miami
The brand consultation with Thomas was extremely effective for us. We defined who our customer base truly is as well as who we are as a company and brand. This has helped us to better position ourselves and give our customers the best experience possible.
Robert FelderFounder, Bearbottom Clothing
Thomas is a professional and a joy to work with. He helped define our brand positioning and thanks to his hard work, we are able to communicate our brand identity better. He's very strategic, responsive, someone you would want on your team. We will continue to engage with him in the development of our brand creatives and marketing strategies.
Max WhitakerFounder, Twin Star Sabers
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Main industries:
  • Consumer Technology
  • E-commerce
  • B2B SaaS
  • Fashion & Apparel
  • Food & Beverage
  • Healthcare
  • Wellness
  • Nonprofit
Group 14 (1)

Featured Case Studies

A deep dive into strategy & results

Transforming a Shorts Company
into a Timeless Adventure Brand

Putting the Human Touch on a Pediatric Telemedicine Brand

Take Your Brand from Zero to One

Schedule a 1-on-1 consultation and audit of your brand and marketing materials. After the audit, I’ll send you a detailed action plan on how you can maximize your brand’s impact. My goal is for you to walk away with clarity and a newfound direction in your startup’s marketing journey.

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